Perfectly spiced pumpkin cake bars with thick swirls of Nutella all throughout make these Nutella Swirled Pumpkin Cake Bars the ultimate fall treat!

A pile of Nutella Swirled Pumpkin Cake Bars on a parchment lined wooden cutting board.

Tender, Dreamy Cake Bars

Y’all, these Nutella Swirled Pumpkin Cake Bars are a must bake this fall! The combo of Nutella and pumpkin spice is unbelievably delicious. The cake is so tender and moist with these thick swirls of creamy, dreamy Nutella all throughout. And the way the Nutella and pumpkin cake batter blends as they bake to create a slightly crisp, sugary sweet cake top is the best of the best! 

They’re so easy to make which makes them so great to bake over and over again for all your fall festivities.

A stack of two pumpkin Nutella cake bars on a white rimmed plate. There is a bite out of the top bar and a fork resting on the edge of the plate.

Perfectly Balanced

Loaded with a full can of pure pumpkin puree as well as the perfect balance of pumpkin spice leaves you without question as what the flavor is. And if you haven’t had the combo of pumpkin spice with Nutella, get to baking this cake asap! It’s one of my absolute favorite combos. The hazelnut and chocolate and pumpkin spice flavors were all meant to be enjoyed together!

I love baking with Nutella (if you’re a fan, you have to check out my favorite Nutella recipes) and of course, pumpkin absolutely dominates my baking when autumn comes (my Pumpkin Chocolate Chip Muffins and my Triple Chocolate Pumpkin Cookies are absolute must-try recipes).

Nutella swirled pumpkin cake bars cut into squares.

Sweet, Simple, Scrumptious

Let’s talk about the different elements that make these cake bars excellent in every way!

You’ll spread half the cake batter into the baking pan and gently swirl it with half the Nutella and then you’ll do it again so there’s good Nutella swirl coverage all throughout the cake. Into the oven it goes for about 30 minutes and that’s all there is to it. Simple, sweet and oh so scrumptious!

Everyone went crazy over these cake bars when I shared them with my family and friends. Literally begging me to bake more and/or to share the recipe with them right away. They’re incredible and irresistible.

You need to make these Nutella Swirled Pumpkin Cake Bars right away. You’re in for an amazing experience!

Pumpkin bars with Nutella swirled in them.

Ingredients and Supplies

(see recipe card at the bottom of this post for measurements and details. To learn more about specific baking ingredients and how they function in baking recipes, reference my Complete Guide to Baking Ingredients)

Ingredients:

  • Unsalted butter: adds richness, tenderness and flavor. Since it’s melted, it also makes mixing easier (no creaming step). It helps create that dense, moist “bar” texture instead of a fluffy cake.
  • Granulated sugar: provides sweetness, of course, but also helps with tenderness by breaking down the gluten structure. It balances the earth pumpkin and warm spices.
  • Large eggs: helps bind the ingredients together, adds structure, and helps the cake bars rise a little as they bake.
  • Canned pure pumpkin: adds moisture, flavor, and a soft, dense texture. It’s the heart of the recipe. Also contributes natural sweetness.
  • Pure vanilla extract: flavor enhancer that makes everything taste more rounded and cozy.
  • All-purpose flour: structure builder. Too much and the bars get dry; just enough keeps them chewy and soft.
  • Pumpkin pie spice: a handy flavor booster with the warm spices of cinnamon, nutmeg, ginger, cloves, and allspice. It’s easy to make your own with my homemade pumpkin pie spice recipe.
  • Baking soda: leavener that helps the bars rise slightly and keeps them from being too dense. Works especially well since there’s acid in pumpkin.
  • Kosher salt: balances the sweetness and sharpens the overall flavor. Table salt will actually pack a saltier punch than Kosher salt so if you only have table salt, adjust accordingly.
  • Nutella (chocolate hazelnut spread): adds pockets of gooey chocolate-hazelnut contrast. Also makes them look extra pretty when swirled.

Supplies:

Ingredients to make Nutella Swirled Pumpkin Cake bars in small glass dishes on a white marble counter.

How to Make Nutella Swirled Pumpkin Cake Bars

  • Preheat oven to 350°F. Lightly grease a 9×13-inch baking pan with non-stick cooking spray and line with parchment paper for easy lifting from the pan once baked and cooled, if desired. Set prepared pan aside.
  • Place the butter in a large microwave-safe bowl. Heat in the microwave for about 90 seconds until the butter is mostly melted. Remove from microwave.
  • Whisk in the sugar until well combined. Add the eggs, one at a time, and whisk until smooth.
  • Add the pumpkin puree and vanilla.
Steps to make Nutella Swirled Pumpkin Cake Bars.
  • Whisk until well incorporated.
  • Add the flour, pumpkin spice, baking soda and salt and stir until ingredients are well combined into a smooth batter.
  • Spread half the batter evenly into the prepared baking dish. Dollop with half the Nutella (in teaspoonfuls).
Steps to make Nutella swirled pumpkin cake.
  • Gently swirl the Nutella around into the batter with the end of a chopstick (or another small ended utensil), touching the bottom of the pan as you swirl.
  • Gently spread the remaining batter over the first layer and dollop with the remaining Nutella. Swirl through all of the batter just a few times, both horizontally and vertically. Try not to over swirl.
  • Bake for about 30 minutes or until a toothpick inserted in the center comes out with moist pumpkin cake crumbs. If the top starts to brown, but the center needs more time, tent the cake with foil and continue to bake until it’s baked all the way through.
  • Let the cake cool completely in the pan before cutting into squares.
Steps to make Nutella swirled pumpkin cake.

Storage

Store in an airtight container or covered tightly at room temperate for 2 days or in the refrigerator for up to 5 days.

To freeze, let the bars cool completely. Cut them into squares, wrap individually in plastic wrap, then place them in a freezer bag or airtight container. They’ll keep in the freezer for up to 3 months. When ready to enjoy, thaw at room temp or warm them for 10–15 seconds in the microwave to get that gooey Nutella swirl again.

Nutella swirled pumpkin cake bars cut into squares on a parchment lined wood cutting board.

More Pumpkin Recipes

Pumpkin spice and everything nice! When sweater weather approaches, I turn to my collection of the Best Pumpkin Recipes for Fall.

Pumpkin spice Cruffins, Pumpkin Bread, Baked Pumpkin Fritter Bites

If you make my Nutella Swirled Pumpkin Cake Bars, be sure to snap a picture and share it with me on Instagram @thebakermama so I can see. If you’re on Facebook, be sure to join my Friends of The BakerMama group to connect and share all the fun and yummy recipes of mine that you make! 😍 I just love seeing how inspired and creative y’all get with the ideas I share. Enjoy!

xoxo,

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A pile of Nutella Swirled Pumpkin Cake Bars on a parchment lined wooden cutting board.

Nutella Swirled Pumpkin Cake Bars

5 Stars 4 Stars 3 Stars 2 Stars 1 Star 5 from 1 review
  • Author: Maegan – The BakerMama
  • Prep Time: 10 mins
  • Cook Time: 30 mins
  • Total Time: 40 mins
  • Yield: 15
  • Category: Dessert

Description

Incredibly moist and perfectly spiced pumpkin cake bars with thick swirls of Nutella all throughout make for the ultimate fall treat!


Ingredients

  • 1 cup (2 sticks) unsalted butter
  • 2 cups granulated sugar
  • 2 large eggs
  • 1 (15 ounce) can pure pumpkin puree (about 1 and 3/4 cups)
  • 2 teaspoons pure vanilla extract
  • 2 and 1/2 cups all-purpose flour
  • 1 tablespoon pumpkin spice
  • 1 teaspoon baking soda
  • 1/2 teaspoon kosher salt
  • 1/2 cup Nutella chocolate hazelnut spread


Instructions

  1. Preheat oven to 350°F. Lightly grease a 9×13-inch baking pan with non-stick cooking spray and line with parchment paper for easy lifting from the pan once baked and cooled, if desired. Set prepared pan aside.
  2. Place the butter in a large microwave-safe bowl. Heat in the microwave for about 90 seconds until the butter is mostly melted. Remove from microwave.
  3. Whisk in the sugar until well combined. Add the eggs, one at a time, and whisk until smooth.
  4. Whisk in the pumpkin puree and vanilla until well incorporated.
  5. Add the flour, pumpkin spice, baking soda and salt and stir until ingredients are well combined into a smooth batter.
  6. Spread half the batter evenly into the prepared baking dish. Dollop with half the Nutella (in teaspoonfuls) and gently swirl the Nutella around into the batter with the end of a chopstick (or another small ended utensil), touching the bottom of the pan as you swirl.
  7. Gently spread the remaining batter over the first layer and dollop with the remaining Nutella. Swirl through all of the batter just a few times, both horizontally and vertically. Try not to over swirl.
  8. Bake for about 30 minutes or until a toothpick inserted in the center comes out with moist pumpkin cake crumbs. If the top starts to brown, but the center needs more time, tent the cake with foil and continue to bake until it’s baked all the way through.
  9. Let the cake cool completely in the pan before cutting into squares.

Notes

Store in an airtight container or covered tightly at room temperate for 2 days or in the refrigerator for up to 5 days.

 

About The BakerMama

Maegan is the author of her best-selling Beautiful Boards, Spectacular Spreads and Brilliant Bites cookbooks. She started blogging in 2012 and features hundreds of original recipes on The BakerMama. She truly enjoys sharing her easy, family-friendly recipes, creative meal ideas, food board creations, and entertaining spreads to encourage others to get in the kitchen and make something memorable for their loved ones to enjoy together. Learn More

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Comments

    1. Hi, Anne! I don’t provide nutritional information at this time because everyone uses different brands of ingredients which vary quite often on their nutritional details. To find out, I would recommend plugging the ingredients you use into a free online recipe nutrition calculator like: https://whisk.com/recipe-nutrition-calculator/ Hope this helps! ❤️

  1. They were awesome. The only issue is that they didn’t hold their form. They crumble when I cut them. They are delicious. Could the issue be that my son accidentally dumped in tablespoon of baking soda? I tried to scoop out as much as possible. Could that have been the issue?

  2. Hi I saw this on Pinterest and I need these in my life !! Can I use fresh pumpkin purée and is it the same measurements??

    1. Hi Michelle! You can definitely use fresh pumpkin puree instead of the canned pure pumpkin. It’s a 1:1 substitution ratio. Enjoy!

    1. Hi Christina! I haven’t so I couldn’t say for sure how they would turn out, but you could certainly try substituting the all-purpose flour with a gluten-free all-purpose baking flour. Hope you’re able to make them work and that they taste just as great!

  3. I just made these for a church get together. They were gone within 10 minutes and everybody RAVED about them. So many people asked for the recipe! Thank you for sharing!

  4. Recipe looks lush! Any tips for a suitable egg replacement for this particular recipe? Would love to give this a go!

    1. Hi Pat! I would recommend substituting each egg with either 1/4 cup applesauce or 1/2 cup mashed banana. So for the 2 eggs in this recipe, you would use 1/2 cup applesauce or 1 cup mashed banana. Hope this helps! Enjoy!

  5. Hey Maegan, it’s such a great recipe.thanks for sharing this.sometimes i thought why i couldn’t be so creative while cooking. I didn’t make it before. Those cake bars are looking yummy! I will make that right today. Your tips will help me to make that correctly. Keep posting this type of helpful article.. 🙂

  6. Saw these on Instagram and just had to make them! Sooo yummy. Only thing is that you don’t have instructions on adding the pumpkin purée. I added it into the wet ingredients and it came out great. Cook time was closer to 1 hour for me.

    1. Yay Kate! So happy you made them and love them! Thank you so much for pointing that out. I just updated the recipe. Enjoy! 🙂